Company details for DGI

  • 0777 (Display number) 07771 814118
DGI, Studio 12,
Glove Factory Studios,
1 Brook Lane, Holt,
Trowbridge Wiltshire BA14 6RL United Kingdom

Update your listing

Product Information

Photography & Packaging

Photography & Packaging

Stockcode:

U-POL Rapid System

Challenge

UPOL asked us to create a sub-brand identity and packaging for their breakthrough Rapid System which offers significantly faster curing times versus the competition. As part of the overall U-POL rebranding project, the packs had to look technically superior versus the rest of the portfolio and communicate the key benefits at a glance. We also supported the launch with communication material and collateral.

Solution

Our metallic silver tins with rich colour coding give technical cues and reflect the premium positioning of the product. The speedometer is a Rapid System asset that is used across all communication material to differentiate the range. We also developed a series of ‘at a glance’ icons to help body shop staff select the correct product for their task.

Result

“The launch of the Rapid System was critically important to the future development of U-POL and the new packaging has been a key factor in its highly successful launch. It met our brief perfectly and really helps to elevate the U-POL brand in terms of quality and innovation credentials. The brochure and other collateral has done a great job in communicating its benefits to the market to build awareness and gain trial.”

Global Category Director, U-POL

« Return to product listing

About us

With more than 30 years of experience, DGI is a multidisciplinary brand design and marketing agency. Our passion is creating brilliant brands. We love nothing more than working with clients to deliver creative, strategically smart solutions that add value to their businesses.

We Specialise in:

  • Brand Creation
  • Packaging Design
  • Brand Identity
  • Brand Strategy & Planning
  • Naming & Positioning
  • Point of Sale
  • Brand Communication
  • Digital Media
How we can help…

Brand Creation

Creating new brands and launching new products is what we love to do. Our first step is to create appealing concepts that differentiate ourselves from the competition with strong positioning. Once the name and proposition have been selected, we create marketing materials that will attract the target audience.

Packaging Design

The development of top-notch packaging is what makes us tick! In today's competitive in-store environment, we'll ensure your brands always catch the consumers' attention on-shelf.

Brand Strategy and Planning

Using our expertise, we'll determine what your target consumers want and need. Our team can then help you develop (or fine-tune) your brand's positioning and plan your product portfolio accordingly. As well as creating awareness and encouraging consideration, we are also capable of suggesting effective communication strategies.

Brand Communication

Your brand can communicate effectively at every touchpoint with your consumers with the help of our team. Media such as digital, point-of-sale, literature, advertising, and sales support materials are included in this category. Our team can also design and build websites and create content that will engage your consumers.

How we work…

Our core value is 'creativity that gets results', and we'll always go the extra mile to help you achieve your business objectives...
In order to ensure everyone in the team is on the same page with the commercial challenge, we always spend time 'upfront' understanding a client's business, category, and consumers.
All projects, regardless of size or budget, are overseen by the senior team.

We are able to handle those quick turnaround projects that many others would find impossible, knowing how fast things move today.

It is our firm belief that this partnership approach delivers the best results.

 

Social media

Connect with Linkedin

Request Quote

You are likely to receive better quality responses if you enter a detailed description.

Approved Business takes no responsibility for services that are provided by others as a result of you using this service.

Related categories